Bundles & Media Kits
A Bundle is a coordinated campaign that activates multiple inventory channels from a single e-retailer in one operation: parcel insert, email, social, display. Where a standalone campaign creates a single exposure, a Bundle creates a presence effect that multiplies conversion rates.
Bundle Examples
Browse a selection of Bundles offered by our retailers.
How it works
Choose your retailer and mechanic
Identify a partner in the catalogue via the "Multi-channel Offers" icon. Choose the mechanic based on your objective: promotion, game/contest, brand content, Drive to Store, Drive to App, or feedback.
Provide your campaign assets
Via the platform: visuals (HD logo, packshots), offer or prize, consolation promo code. The retailer creates the co-branded landing page on their domain.
The campaign runs across all channels
Flyers in parcels, dedicated newsletter, homepage banners, Instagram/TikTok posts. Everything runs in parallel for the duration of the campaign.
Collect leads and track results
At close, the retailer sends you the CSV file of opt-ins via getinside. Import them into your CRM and immediately send the welcome email with the promised promo code.
Performance
Gamified formats (contests, fortune wheels, quizzes) reach up to 20% click-through rate — vs 2.64% network average for standard parcel inserts.
Each consenting participant enriches your CRM with a contact qualified by the retailer's purchasing data. No losers: everyone receives a consolation promo code.
Three exposures (physical + email + social) on the same message create a presence effect that mechanically improves recall and conversion.
Field example
AJY (wellness brand) achieved a 21.6% scan rate with a "Discover your Dosha" quiz — one of the highest scores observed on the network.
Available mechanics
| Mechanic | Primary objective |
|---|---|
| Promotion | Direct conversion via promo code or discount voucher |
| Game/Contest | Opt-in leads + consolation promo code for everyone |
| Content / Brand Content | Awareness and expert positioning |
| Drive to Store | Foot traffic to physical locations |
| Drive to App | Qualified app installs |
| Feedback / Rating | Review collection and consumer panels |
Pricing
| Item | Cost |
|---|---|
| Total media budget | Package rate — between €10,000 and €15,000 for a full one-month campaign |
| Platform fee | 12% of invested media budget |
| Creative Studio (optional) | 550€ excl. VAT — Email, Social, Print production (excluding Landing Page) |
| Prize | Your responsibility — market value + shipping to winners |
The package price is generally more cost-effective than buying the channels separately. You can adjust the contents of the pack (remove a channel, modify volume) in direct discussion with the retailer.
Get started
Contact your Account Manager to identify retailers offering Bundles relevant to your audience, or browse the catalogue via the Multi-channel Offers category.