Design Guide
Unboxing is an unusual moment. The consumer just received something they ordered — they're attentive, hands busy, mind open. Your flyer has less than 3 seconds to make use of it.
Mandatory validation
No content is distributed to a retailer without prior validation from getinside via the platform. Submit your digital proof (BAT) before any printing.
Best Performing Campaigns
Top Sponsored Mail campaigns selected by our teams — use these as inspiration for your own flyers.
Validation process
Strategy
Define your mechanic and your offer. Everything starts here.
Creation
Design your visual following the technical specifications — formats, colorimetry, QR code.
Legal notices
Include all mandatory notices: advertiser identification, Triman, sector-specific notices.
Proof (BAT) & Validation
Submit your digital proof on the platform. getinside validates before any printing.
The Offer
The offer is the most important decision in your flyer. A good offer compensates for a mediocre layout. The reverse is rarely true.
"€10 off" converts better than "-10%"
A concrete value is immediately perceived. A free product works even better — the psychological pull of a gift outperforms a discount.
| Parameter | Recommendation |
|---|---|
| Type | Monetary value > percentage |
| Validity period | Minimum 3 months from the print date |
| Promo code | Unique per retailer, short, no special characters (_, -, ;) |
| Promo code format | Include the retailer's name — e.g. "GREENWEEZ20", "BERCEAU15" |
The Mechanic
All mechanics use a QR code as the entry point.
| Mechanic | Example | Use |
|---|---|---|
| Promotion | "Scan to get an exclusive offer" | Immediate online conversion |
| Drive to Store | "Show this card in-store for a free coffee" | Physical or hybrid traffic |
| Educational content | "Scan to discover our 5 seasonal recipes" | Brand image, long-term engagement |
| Game / Contest | "Scan to spin the wheel" | Qualified lead generation — CTR up to 20% |
| Drive to App | "Download the app to unlock your points" | Mobile acquisition |
| Feedback | "Share your opinion for a gift" | Verified reviews, customer knowledge |
Before finalizing your mechanic, ask yourself: "Why is this content meant for this audience?" The coherence between the retailer's universe and your offer is what separates a flyer that gets kept from one that gets discarded.
Copywriting & Paper UX
Hook: start with the customer benefit, not your brand name. "Your beauty routine, gifted in this parcel" > "Discover the new [Brand] collection".
QR code (see technical specifications for print constraints):
- White background, black modules — avoid textured backgrounds
- Minimum size: 25 × 25 mm
- Short instruction next to it: "Scan to claim your offer"
- Position in the bottom right, where the thumb naturally holds a flyer
Post-scan landing page: responsive, fast-loading even on 3G, a single call to action.
FAQ
A retailer refuses my visual — what to do?
The retailer has veto rights over the brand (direct competitor, incompatible category), but not over art direction. If your file meets the technical specifications, it is compliant. Send your proof to studio@getinside.fr for official validation — getinside's validation overrides the retailer's subjective judgment.
How do I track campaign performance?
Your getinside advertiser dashboard gives you access to QR scans in real time and inserted flyer volumes (updated each week). Add UTM parameters to your destination URL for Google Analytics tracking, and a unique promo code per retailer for offline attribution.
Resources
- Examples & Inspirations — Successful campaigns
- .ai/.pdf Templates — A5 and A6 formats with bleed and safe zones
- Mandatory logos — getinside logo, Triman, Sorting info (AGEC Law)
- BAT checklist — Complete before each proof submission
No in-house graphic designer?
Our Creative Studio handles art direction, execution, and technical compliance for a flat fee of 550€ excl. VAT per campaign. → Contact the Studio