Audience Setup
Your audience profile is the first thing advertisers see when they find you on the platform. A complete, accurate profile directly improves your Retailer Score and your visibility in the Smart Matching algorithm.
How it works
Fill in your audience identity
Present your site, your values, and your positioning. In the Persona field, be descriptive: "Amateur or expert gardener looking for sustainable products to maintain their vegetable garden." Upload a logo and banner that represent your universe. Only check RSE/CSR commitments if you can substantiate them.
Complete demographic data
These fields feed directly into the Smart Matching algorithm. An incomplete profile mechanically reduces your visibility in matching results.
Activate formats
For each audience, activate the formats you want to monetise: Sponsored Mail, Dedicated Email, Display Email, Social Ads, Bundle. You can activate or deactivate a format at any time without impacting ongoing campaigns.
Enter your 12-month inventory
For Sponsored Mail, declare your projected weekly volumes. Use Edit all weeks to apply a single volume in one action, or Empty weeks only to fill gaps without overwriting specific entries.
Location: Monetisation → Catalogue → [Your Audience] → [Campaign Type] → Inventory
Key demographic data
Enter the average amount excl. VAT. Lets advertisers target by purchasing power.
Excluding criterion. Make sure it is correct — an error reduces relevant proposals.
Discounter, Budget, Mid-range, or Premium. Position yourself relative to your market.
Up-to-date inventory = higher score
A 12-month inventory is a major Retailer Score criterion. Advertisers favour audiences with guaranteed availability in advance.
Managing multiple audiences and sites
A single account is sufficient, even if you operate several e-commerce sites. Each site can have its own audience profile with its specific data.
Location: Monetisation → Catalogue → + New audience
Best practices for a multi-audience catalogue:
- Name each audience clearly (e.g. "Women's Fashion Site", "B2C Garden Site").
- Enter distinct data per site — do not pool figures.
- Only activate formats you can genuinely fulfil on that site.
getinside operates across Europe. Add your European audiences to receive country-targeted campaigns.
Retailer Score and audience profile
| Score | Visibility |
|---|---|
| < 3/5 | Low-visibility audience — action required |
| 3–4/5 | Standard — regular proposals |
| > 4/5 | Top Retailer — priority in results |
A complete profile (detailed persona, precise data, polished visuals) directly improves several of the 7 scoring criteria.
Frequently asked questions
How do I add a user to my account? My Organisation → Team → + Add a member. Recommended: always have a backup to ensure responses within 48h.
Can I manage multiple sites from one account? Yes. A getinside account can host as many audiences as you want — one per site or per customer segment.
Where do I track my referrals? In the Affiliation tab. You earn a 20% recurring commission on your referrals' platform fees. → Affiliate Programme