Step 1: Advertiser Brief
Your campaign starts here. The brief is the raw material that allows the retailer to design a high-performing email in your brand's style.
Submit the form
Every Dedicated Email campaign starts with submitting the brief via the dedicated form.
→ Access the Brief form (Tally)
What you need to provide
The offer
Craft a clear and compelling promise: "€20 off from €100 purchase". Specify the validity period — minimum 3 months recommended.
The visuals
Vector or HD logo, product packshots on a white background, lifestyle visuals if available.
The wording
Key arguments (USPs), brand tone, mandatory keywords to integrate in the email copy.
The destination links
URLs of the landing pages to redirect traffic to. These links are dynamic — you can modify them at any time from the "Configuration and Tracking" tab, even after launch.
Let the retailer adapt your brand universe
Don't try to impose strict brand guidelines. The retailer knows their community — they will adapt your visuals to their tone to maximize engagement. A 100% branded email with no mention of the partner increases unsubscribes and drops performance.
What's next?
Once the brief is submitted, the getinside team sets up the campaign and notifies the retailer to start production.
→ Next step: Production & Co-branding