Choosing Your Format
Four formats, four ways to reach an audience. Here is how to choose based on your objective, timeline and budget.
Quick comparison
| Format | Type | Time to live | Creative effort | Primary objective |
|---|---|---|---|---|
| Parcel Insert | Physical print | 2 to 4 weeks | High (print-ready PDF) | Acquisition, conversion |
| Dedicated Email | Full email | 1 to 2 weeks | Medium (HTML or creative brief) | Awareness, drive-to-site, engagement |
| Display Email | Newsletter banner | 48 hours | Low (one image) | Seasonal, fast launch |
| Social Ads | Boosted post | 1 to 2 weeks | Medium (brief + existing visual) | Awareness, app install |
Which format for which objective?
Acquisition at scale → Parcel Insert
The Parcel Insert is the most tangible format: a physical flyer inside a parcel. It captures 100% attention during unboxing and allows a concrete offer (promo code, gift card, QR code). Ideal for recruiting new customers with a measurable offer mechanic.
Learn more about Parcel Inserts →
Engagement and storytelling → Dedicated Email
The Dedicated Email gives you the space of an entire email to tell your story: multiple visuals, long copy, multiple CTAs. The retailer signs the email in their name — you benefit from their customer relationship. Ideal for brand launches, complex operations, or premium audiences.
Learn more about Dedicated Email →
Fast and seasonal campaigns → Display Email
Display Email goes live in 48 hours. One banner, one link, a qualified audience in their inbox. No print production, no lead time. Ideal for Black Friday, sales, or any short-deadline launch.
Learn more about Display Email →
Social reach via trusted accounts → Social Ads
Social Ads uses the retailer's social account (Instagram, TikTok, Facebook) to deliver your message. You benefit from the partner's audience and credibility — without appearing as a cold ad. Available on request.
Still not sure?
Contact the team: studio@getinside.fr — we will recommend the format that fits your objective and budget.