Retailer Score
Your Retailer Score determines your visibility in the search results advertisers use to choose their partners. A higher score = more proposals = more revenue.
How the score works
The Score is a 5-star rating recalculated dynamically in real time from 7 criteria, each scored out of 10 internally then converted to stars for advertisers.
Low-visibility audience. Risk of receiving no campaign proposals. Immediate action required.
Standard visibility. You receive offers regularly. Improvements are possible.
Your audiences appear at the top of results. You receive the most qualified and best-paying campaigns first.
The 7 evaluation criteria
| Criterion | Key indicator | Max score (10/10) | Low score (0/10) |
|---|---|---|---|
| 1. Pricing | CPM | < €100 excl. VAT | > €1,000 excl. VAT |
| 2. Weekly volume | Distribution capacity | > 100,000 packages/contacts | < 200 units |
| 3. Brand attractiveness | Brand awareness | Leading / Premium retailer | White label / Unknown |
| 4. Inventory reliability | Delivered vs promised gap | 0% gap | > 20% recurring gap |
| 5. Audience engagement | Scan / click rate | Top 10% of sector | Historically zero rates |
| 6. Campaign history | Completed campaigns | > 10 validated campaigns | 0 campaigns (new profile) |
| 7. Communication / reporting | Response time | < 24 business hours | > 72 hours or no response |
The 4 actions that raise your score
Accept or decline proposals quickly. Avoid refusals without a counter-proposal.
Distribute exactly the promised volume. Submit your reporting on time (Monday/Tuesday).
Check that your CPMs remain within your sector's range.
Accept campaigns that match your audience — scan rates impact the score.
Why optimise your score?
A score of 4.5/5 or higher has a direct impact on your audience profitability:
- Priority ranking — You appear at the top of advertiser search results.
- Premium brand trust — High-budget advertisers favour profiles with the best reliability track records.
- Maximum occupancy — More visible = more proposals = fewer gaps without campaigns.
- Negotiation leverage — An impeccable history justifies CPMs in the upper range of your sector.
Where to find your score?
My Account → Retailer Profile → Score & Reputation
There you will find your current rating, a criterion-by-criterion breakdown, and recommended actions to improve.
Frequently asked questions
My score dropped for no apparent reason — why? The score is dynamic. Common causes: late volume declaration, poor campaign performance, or a CPM that has moved outside the market range.
Can a bad score affect my ongoing campaigns? No. Already accepted campaigns are not affected. The score only impacts future proposals.
Is the score visible to advertisers? Yes. They see your rating and the "Top Retailer" badge if applicable.
Next step: Manage your audiences and data to attract the most relevant campaigns.