Why It Works
getinside formats outperform because they combine three mechanisms that classic digital advertising never brings together: guaranteed attention, retailer trust and contextual relevance. Each mechanism is measurable. Together, they produce exceptional results.
Trust Transfer
When an e-merchant distributes your offer in their parcels or post-purchase email, they lend you their customer relationship. The consumer has already bought from that retailer — they trust them. That trust transfers to your brand.
This is what we call endorsement: you are not an intruder in an ad feed, you are a partner recommended by a retailer the buyer knows and respects. The effect is directly measurable: the average network CTR reaches 2.64%, versus 0.90% on Meta. This is not a marginal difference — it is a multiplier on your ROI.
Contextual Matching
The platform does not distribute at random. Each campaign is paired with a product universe that is coherent with the retailer's audience. The right message reaches the right person, in the right context.
A sports nutrition brand at a running equipment retailer. A wine subscription at a fine grocery store.
The parcel insert is read during unboxing — 100% read rate, with no competition for attention.
40 million consumers reachable via 250+ e-merchants — without buying third-party data.
The direct result: 10 to 30% post-scan conversion, levels that standard display advertising cannot reach. getinside campaigns reach active buyers, in a moment of emotional openness — unboxing, reading an anticipated email.
The Circular Economic Model for Retailers
For e-merchants, getinside transforms cost centres (shipments, emails) into recurring revenue streams. This revenue is available immediately in the platform Wallet, without any billing delay.
This Wallet can be reinvested directly to purchase acquisition campaigns with complementary partners — at 0% platform fees on reinvestment. Your shipping costs finance your own growth.
Net margin on this revenue reaches 65 to 70%, because the assets — logistics, email list — already exist. There is no additional infrastructure to build. Every parcel shipped generates advertising revenue on top of its logistical role.
Score Distributeur
Your visibility in the platform's search engine depends on your Score Distributeur (1 to 5 stars). It measures 7 criteria: pricing, weekly volume, brand attractiveness, inventory reliability, audience responsiveness, campaign history, communication/reporting. A high score attracts premium advertisers and increases your revenues.