Step 2: Production & Co-branding
Once your brief is submitted, the retailer takes over to design the email. This step requires no action on your part.
Why the retailer creates the email
The goal is not to send a raw advertisement, but a sincere recommendation from a trusted partner. The retailer's subscribers trust them. To maximize open and click rates, the email respects the visual style and tone of the newsletter they receive every week.
Avoid Full Brand
A 100% branded email with no mention of the partner confuses subscribers and drops performance. Native co-branding is not a constraint — it's what makes the format effective.
The production workflow
Design
The retailer (or the getinside Studio) assembles the email using elements from your brief — visuals, offer, wording — within their usual brand style.
Technical integration
Dynamic tracking links are generated and inserted. The HTML is optimized for deliverability and responsiveness.
Internal review
The getinside team checks technical quality before submitting the result for your validation.
What your campaign will look like
A native co-branded email includes three key elements:
- Partner header — Retailer logo and navigation at the top to reassure the subscriber.
- Intro editorial — The retailer writes a personalized hook ("Our new favourite…").
- Your assets — Visuals and offer integrated in the centre, using the partner's fonts and buttons.
Your links are dynamic
Email tracking links are dynamic, like getinside QR codes. You can modify the final destination URL at any time in the "Configuration and Tracking" tab of your campaign — even after the retailer has already embedded the link.
What's next?
As soon as the creative is ready and technically validated, you receive a notification to proceed to proof (BAT) validation.
→ Next step: Validation & Broadcast