Retail Media Glossary
Definitions of technical terms and acronyms used on the platform.
A
- Advertiser (Annonceur)
- Brand that purchases advertising space to promote its products or services to retailer audiences.
- Partner Advertiser (Annonceur Partenaire)
- Advertiser with whom a distributor collaborates directly via the platform, with no platform fees on the Platform offer.
- Prospect Advertiser (Annonceur Prospect)
- Commercial target identified or imported by the distributor to manage their new-advertiser acquisition pipeline via the integrated CRM.
- Lookalike Audience (1st Party LAL)
- Targeting aimed at profiles with similar characteristics (purchase behaviour, demographics) to the distributor's actual buyers, built from their sales data.
- Parcel Insert (Insertion Colis / Sponsored Mail)
- Format consisting of inserting an advertising offer (flyer, card, sample) inside the shipping parcel of a partner e-merchant.
B
- BAT (Bon à Tirer) / Proof
- Final validation of the digital mock-up before production or broadcast is launched — no modifications are possible after validation.
- Brief
- Document completed by the advertiser detailing their objectives and providing the graphic elements needed to create the campaign.
C
- Capping
- Volume limit imposed on a campaign, for example to restrict distribution to a maximum of one flyer per parcel.
- Co-branding
- Association of the advertiser's and distributor's brands in a single communication to strengthen impact through endorsement.
- CPA (Cost Per Acquisition)
- Average cost spent to generate a sale or qualified lead.
- CPM (Cost Per Mille)
- Standard unit of measurement: a CPM of €15 means the advertiser pays €15 for 1,000 impressions (parcels sent or emails received).
- CTR (Click-Through Rate / Scan Rate)
- Percentage of recipients who interacted with the campaign (email click or QR code scan). 2026 network average: 2.87%.
D
- Distributor / Publisher / Retailer (Distributeur)
- E-merchant or media that monetises its audience by broadcasting third-party advertiser campaigns via the getinside platform.
- Double Tracking
- Redundant measurement system comparing platform statistics with actual sessions recorded via UTM on the advertiser's site, used for emailing and Social Ads.
E
- Sampling (Échantillonnage)
- Free distribution of a product in a reduced format for direct testing in the consumer's home.
- Eco-design (Eco-conception)
- Approach aimed at reducing the environmental impact of materials, notably the prohibition of plastic lamination to guarantee full recyclability of paper.
- Endorsement
- Moral backing provided by the distributor to the advertiser: the fact that the e-merchant "recommends" a brand via a Partnership Ad or a Dedicated Email strengthens recipient trust.
- Exchange (Wallet)
- Feature allowing a distributor to reinvest their earnings into their own acquisition campaigns with 0% management fees.
- Wallet Expiration
- Contractual rule: funds not withdrawn are permanently forfeited after 12 consecutive months of inactivity (no login AND no account activity).
F
- First Party Data
- Behavioural data collected directly by the distributor — getinside acts as Trusted Third Party and this data never leaves the distributor's secure environment.
- FOGRA39
- Standard colour profile mandatory for offset printing in Europe.
- Annual Forecast
- Annual revenue target set by a distributor for a specific advertiser, tracked via a visual YTD gauge on the platform.
L
- Landing Page
- Web page to which the user is redirected after interacting with the offer — its creation is the advertiser's sole responsibility.
- Lead Time (Ingestion Delay)
- Unavoidable logistical delay between receipt of materials at the warehouse and their actual insertion into parcels.
O
- Opt-in
- Explicit consent of a user to receive commercial communications — mandatory for Dedicated Email and Display Email.
P
- Partnership Ads
- Meta advertising format allowing an advertiser to sponsor a post published from a distributor's account, with endorsement effect.
- Lamination (Pelliculage)
- Matte or glossy plastic coating applied to a paper material — prohibited at getinside to guarantee full recyclability of flyers.
Q
- Dynamic QR Code
- 2D code whose destination URL can be changed remotely after printing, mandatorily generated by getinside in .svg format.
R
- Retail Media
- Set of advertising devices present on the actual purchase journeys of e-merchants (parcels, web, email, social).
- ROAS (Return On Ad Spend)
- Revenue generated for every euro spent on advertising — getinside network average: 4.8.
S
- Score Distributeur
- Score out of 10 points (displayed as 5 stars) determining an e-merchant's visibility in the marketplace, calculated on 7 performance and reliability criteria.
- SLA (Service Level Agreement)
- Responsiveness commitment: distributors commit to responding to any campaign proposal within 48 working hours, under penalty.
- Smart Matching
- Algorithm connecting advertisers and audiences, incorporating the Trust Index (relationship history between parties).
- Spark Ads
- TikTok equivalent of Partnership Ads — format for promoting a distributor's organic content from their account.
- Studio Fee
- Flat rate of 550€ HT for any graphic design service (print, email, social) carried out by the getinside Studio.
T
- Trust Index
- Score from 1 to 5 measuring the reliability of an advertiser ↔ distributor relationship, calculated from their shared campaign history and used for Package and Emailing offers.
U
- UTM
- Tracking parameters added to URLs to reconcile getinside clicks with sales in the advertiser's analytics tools.
W
- Wallet
- Virtual account where campaign revenues are credited, subject to an expiration rule after 12 months of total inactivity.
Z
- Safe Zone (Zone Tranquille)
- Mandatory 3 mm internal safety margin on print files, within which no important text or logo may appear.